When public speaking or communicating in general our goal is often to persuade a person to view things in and to agree with your perspective. This idea is also known as changing ones attitude. Attitudes are basically our mental structures that cause us to act in certain ways. In the reading we learn that attitudes can affect the way we think, feel, and behave. There are three dimensions to the concept of attitude: 1) cognitive dimension, 2) affective dimension, and 3) behavioral dimension. Cognitive dimension consists of everything we know or believe about an issue. In my opinion, cognitive dimension is affect by our social constructionist perspective, a concept we learned in chapter two. Affect dimension consists of emotional reactions to the object or situation. And behavioral dimension consists of what we think should be done. You see many public speakers, especially those who are running for office, trying to change their audiences attitudes on a subject. I think that if the speakers has a credible, positive, and intelligent attitude to begin with and if they make good use of Aristotle’s three rhetorics, they should have no problem changing anyones attitude.
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